Ad Performance Analytics

Close the loop from create to publish to measure, with platform spend and conversions attributed back to the exact creative that earned them.

MagicAds already creates and publishes; Ad Performance Analytics measures. It connects Meta Ads, Google Ads and TikTok Ads over OAuth with automatic account discovery, pulls spend, delivery and conversion data on a schedule, and normalises everything into one canonical daily row shape — so a cross-platform comparison is a straight read rather than a spreadsheet reconciliation job. Currency scaling is handled per provider, and derived metrics like CTR, CPC, CPM, ROAS and CPA are computed from the base numbers so they can never drift out of agreement.

The part no external analytics tool can do: creative-level attribution links platform performance back to the exact creative MagicAds generated, so users learn which of their AI creatives actually earned money. Overview, Campaigns and Creatives dashboards cover spend, delivery and efficiency at every level, and an optional AI analysis reads a date range and says what is working and what to cut. Dashboards and syncing are always free — only the AI insight costs credits, 3 by default.

Key features

• Three ad platforms — Meta Ads, Google Ads and TikTok Ads, connected over OAuth2 with automatic account discovery.
• One canonical metric shape — impressions, clicks, spend, conversions and conversion value, with CTR, CPC, CPM, ROAS and CPA derived so they stay internally consistent.
• Creative-level attribution — platform performance tied back to the specific MagicAds creative that produced it.
• Automatic currency normalisation — Google's micros and Meta/TikTok's major units reconciled transparently.
• AI performance analysis over any date range — a written read on what is working and what to cut.
• Free dashboards and syncing — only the AI insight report is metered, at 3 credits by default.
• Overview, Campaigns and Creatives dashboards covering spend, delivery and efficiency.
• Scheduled background syncing, so data is fresh without anyone pressing refresh.
• Bring-your-own API app per provider, with setup hints and documentation links in the admin screen.

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Ad Performance Analytics reads from the official advertising APIs: Meta Marketing API, Google Ads API and TikTok Business API. The AI performance analysis is generated with OpenAI using GPT-4o mini on the admin's OpenAI key.

Ideal for

• Advertisers running spend across Meta, Google and TikTok simultaneously.
• Teams that want to know which generated creative actually returned money.
• Agencies reporting cross-platform performance to clients without manual exports.
• Operators who want a measurement story to complete their create-and-publish pitch.